New Artistic Director

New Artistic Director

Pretty Wild is ecstatic to appoint Carolin Ye as our new Lingerie Artistic Director, effective immediately. The first collection under Carolin will debut in time for Fall Winter 18/19.

AMSTERDAM, THE NETHERLANDS — THE PRETTY WILD ARTISTIC DIRECTOR ROLE WILL BRIDGE EAST AND WEST. CAROLIN WILL COLLABORATE WITH PRETTY WILD’S AMSTERDAM CREATIVE TEAM AS WELL AS A CURATED ENSEMBLE OF DUTCH AND EUROPEAN ARTISANS, COLLECTIVELY DEDICATED TO REIGNITE, PRESERVE AND EXPAND THE ART OF DUTCH DESIGN & LACE HERITAGE GLOBALLY.

“CAROLIN WAS A NATURAL CHOICE FOR PRETTY WILD, AS WE DON’T APPROACH DESIGN FROM A CONVENTIONAL STANDPOINT” SAID RICHARD KISEMBO, CHIEF EXECUTIVE & CMO OF INFRA-APPAREL, PARENT COMPANY TO PRETTY WILD AMSTERDAM B.V., “WE FOUND A DESIGN AESTHETIC IN CAROLIN’S WORK THAT COMPLIMENTED OUR DESIGN SPONTANEITY, WHERE LACE INSPIRES ALL. CAROLIN EXPANDS OUR ABILITY TO BRIDGE THE GAP BETWEEN EAST AND WEST AS ASIA PLAYS AN INCREASINGLY IMPORTANT ROLE IN THE GLOBAL GROWTH OF PRETTY WILD.” RICHARD ADDED “PRETTY WILD’S SPIRIT IS DUTCH TO THE CORE BUT OUR MINDSET IS GLOBAL, AS HAS DUTCH CULTURE ALWAYS BEEN.”

IN SPIRIT OF OUR “HERE & NOW” ATTITUDE, CAROLIN WILL OVERSEE THE REFINEMENT AND DELIVERY OF SPONTANEOUS COLLECTIONS YEAR-ROUND, MAKING SHOPPING AN ADVENTUROUS, WILD AND GUILTLESS INDULGENCE FOR OUR ARDENT CUSTOMERS.

CAROLIN YE IS AMONGST CHINA’S EMERGING FASHION DESIGN ELITE AND THE FOUNDER/CREATIVE DIRECTOR BEHIND CAROLIN’S CODE, A JOINT VENTURE WITH SOUTH KOREAN ACTRESS KIM HEE-SUN. CAROLIN’S DESIGN CAREER BEGAN IN 2008, HAVING EARNED HER FASHION DEGREE IN CHINA. SHE BRIEFLY STUDIED AT MULTIPLE DESIGN COLLEGES IN THE UNITED KINGDOM, PRIOR TO AN EARLY DEPARTURE TO ESTABLISH HER DESIGN STUDIO IN SHANGHAI. CAROLIN CREDITS HER INNATE PASSION FOR FABRICS, FINE PERCEPTION OF COLOR SPECTRUMS AND ECLECTIC STYLE AESTHETICS AS KEY CONTRIBUTIONS TO HER AVANT-GARDE DESIGN APPROACH.

BETWEEN 2008 AND 2012 CAROLIN SERVED CREATIVE DESIGN ROLES WITHIN MULTIPLE TOP CHINESE FASHION COMPANIES. IN 2012 CAROLIN ESTABLISHED A DESIGN STUDIO IN SHANGHAI, CENTERED ON EXCLUSIVE DESIGNS FOR CHINA’S CELEBRITY ELITE. IN 2016 SHE FOUNDED CAROLIN’S CODE WITH THE FAMILY BUSINESS OF SOUTH KOREAN ACTRESS KIM HEE-SEON. MR. PARK, JU YEONG, MRS. KIM HEE-SEON’S HUSBAND, SITS ON THE BOARD OF CAROLIN’S CODE, AND BOTH CONTRIBUTE TO THE BRAND’S COLLABORATION WITH ELITE CELEBRITIES. CAROLIN’S SIGNATURE LENDS CREDENCE TO THE COMPANY AND IMPLIES HER OWN STYLE IS AT THE HEART THE CAROLIN BRAND.

CAROLIN CONTINUES TO GROW AS AN EMERGING VOICE OF CHINA’S FASHION INDUSTRY WITH EVERY PIECE OF HER WORK WHICH PERVADE WITH PASSION AND ENTHUSIASM. SHE IS DEEPLY INSPIRED BY A GLOBAL LIFE AND CULTURE AS SHE CROSSES OCEANS BETWEEN ASIA AND EUROPE. “I LOVE TO BE MYSELF IN EVERY GLOBAL SECTOR OF THE FASHION INDUSTRY” IS HER CREED, “MY KEEN ABILITY TO SENSE DISTINCT TRENDS IN FASHION AT ITS CULTURAL ROOTS, BEFORE THEY SPREAD GLOBAL, IS MY GREATEST ASSET” AND THAT’S “CAROLIN’S CODE” OF SUCCESS.

Carolin Ye

Published at: 24-10-2018 / 352 Views